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21-08-2020
Business

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Many firms attempt to distinguish or differentiate their product offerings through the use of __________ strategies. This involves establishing a mental image of the product offering relative to competing offerings in the minds of target buyers.A) product positioningB) brandingC) perceptual marketingD) image marketingE) comparative

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ewomazinoade ewomazinoade

23-08-2020

Answer:

a

Explanation:

Positioning refers to the place that a product occupies in the minds of the customers and how it is distinguished from other products.

For example, a firm might attempt to distinguish itself from other products by claiming to be organic. This creates an image in the mind of consumers that the product is safe and healthy

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